The inside story behind Pfizer and BioNTech's new vaccine brand name, Comirnaty

Submitted URL: https://www.fiercepharma.com/marketing/pfizer-biontech-select-comirnaty-as-brand-name-for-covid-19-vaccine 

youtube thumbnail

Comirnaty. It’s a name we’ll all know soon. The new brand for Pfizer and BioNTech's COVID-19 vaccine, Comirnaty mashes up community, immunity, mRNA and COVID—pretty much everything that could fit into the moniker for the world's most high-profile product at the moment.

1 0  Did You Know Okta

Please Log in to post a comment.

There are no comments yet, but you should definitely think about writing the first one. This usually helps kick-start a discussion.