Graphic Designers Have Always Loved Minimalism. But At What Cost?

Submitted URL: https://eyeondesign.aiga.org/graphic-designers-have-always-loved-minimalism-but-at-what-cost/ 

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Stop me if you’ve heard this one before: Company X announces a new logo with a buzzword-filled press release. We’ve been hard at work for months in rethinking how to best represent ourselves to our customers, it reads. We think this new logo reflects our values by signaling simplicity and approachab

2 0  Art Atko

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